A branding agency defines how a brand looks, feels, sounds and positions itself in the market. At MAQINA360, we combine brand strategy, brand design and communication to build brands from positioning to every relevant touchpoint.

Depending on the project, our branding process covers positioning, target audiences, competitor analysis, brand values, visual identity, logo, typography, color systems, photography direction and creative direction. We can also bring the brand to life across websites, social media, presentations, packaging, print and other touchpoints.

We come from art, and that shapes the way we think. We look at brands from the perspective of the people experiencing them, tell stories and create ideas that make people feel something. Combined with strategy, design and communication, this allows us to see beyond the obvious and think beyond the brief. Our approach has also been recognized internationally, including Gold at the German Brand Award in 2022.

MAQINA360 works with ambitious consumer brands and companies that want to build, reposition or evolve their brand. We are especially strong where strategy, distinctive design and consistent communication need to come together.

Yes. MAQINA360 works internationally and our team regularly works from Madrid, Hamburg, New York and Shanghai. Working across markets and cultures gives us different perspectives and helps us create brands that connect with people beyond one location.

Yes. MAQINA360 is a Madrid based branding agency working with clients internationally. Our flexible setup allows us to collaborate closely with brands across Spain, Germany, the DACH market and beyond.

Yes. We work extensively with companies from Germany and the wider DACH market while bringing an international perspective to their brands. This combination allows us to understand the market while challenging its conventions.

We can build a brand in as little as three weeks. Larger branding and rebranding projects can take several months, especially when more stakeholders, markets or touchpoints are involved. We work fast, and with quick feedback and clear decisions from your team, so does the process.

Yes. Many of our strongest partnerships continue beyond the initial branding project. MAQINA360 can act as an ongoing creative partner for creative direction, brand design, campaigns, social media, websites, presentations, newsletters, print and other brand communication.

Every branding project is scoped individually based on what your brand actually needs. The investment depends on the strategic depth, design scope and number of touchpoints involved. Tell us where your brand stands and where you want to take it, and we'll recommend the right scope.