MAQINA360® - A Creative Agency that Combines Art with Marketing

SERVICES/ What we do

• Strategy meets creativity—your brand,with purpose and impact.

Service / 001

Brand Strategy

Service / 001

Brand Strategy

Positioning, Brand Values, Personas, Competitor Analyses, Purpose, Target Group Definition, Trend Reports, Branding Workshops

Brand Strategy

Positioning, Brand Values, Personas, Competitor Analyses, Purpose, Target Group Definition, Trend Reports, Branding Workshops

Service / 002

Brand Design

Service / 002

Brand Design

Naming, Logo Design, Photography Direction, Colour Palettes, Typography, Creative Direction, Corporate Language

Brand Design

Naming, Logo Design, Photography Direction, Colour Palettes, Typography, Creative Direction, Corporate Language

Service / 003

Brand Communication

Service / 003

Brand Communication

Websites, Presentations, Social Media, Print, Posters, Trade Fair Equipment, Newsletters, Personal Branding

Brand Communication

Websites, Presentations, Social Media, Print, Posters, Trade Fair Equipment, Newsletters, Personal Branding

Our Clients

Where most brands Fall Short

001

No one understands you?

You need someone who understands our vision without endless explanations.

002

No creative direction?

You lack creative direction to bring our vision to life.

003

No professional and fast support?

You don’t have the right person to truly understand and execute our branding.

Has your brand struggled with this?

004

Team lacks branding direction?

Your team is lost when it comes to branding and needs clear direction.

005

Ineffective Presentations?

Our presentations lack the power to convince and inspire.

006

Insufficient Brand Presence?

We struggle to stand out and become a premium leader in our market.

Where most brands Fall Short

001

No one understands you?

You need someone who understands our vision without endless explanations.

Where most brands Fall Short

002

No creative direction?

You lack creative direction to bring our vision to life.

Where most brands Fall Short

003

No professional and fast support?

You don’t have the right person to truly understand and execute our branding.

Has your brand struggled with this?

004

Team lacks branding direction?

Your team is lost when it comes to branding and needs clear direction.

Where most brands Fall Short

005

Ineffective Presentations?

Our presentations lack the power to convince and inspire.

Where most brands Fall Short

006

Insufficient Brand Presence?

We struggle to stand out and become a premium leader in our market.

WHAT WE DO

• We combine strategic branding with premium design.

ART DIRECTION

BRAND STRATEGY

BRAND DESIGN

COMMUNICATION

Image showcasing Maqina’s expertise in Art Direction

Image showcasing Maqina’s expertise in Communication

PERSONAL BRANDING

PRESENTATION DESIGN

PRINT DESIGN

BRANDING WORKSHOPS

Image showcasing Maqina’s expertise in Personal Branding

Image showcasing Maqina’s expertise in Presentation Design

Image showcasing Maqina’s expertise in Print Design

Image showcasing Maqina’s expertise in Branding Workshops

ART DIRECTION

BRAND STRATEGY

BRAND DESIGN

COMMUNICATION

PERSONAL BRANDING

PRESENTATION DESIGN

PRINT DESIGN

BRANDING WORKSHOPS

HOW WE WORK / Our approach

001

DEEP UNDERSTANDING

Someone that just gets you. Your branding vision to the point, no endless explanations needed.

002

EXCELLENCE

You have a creative strategy that perfectly reflects your identity.

003

CREATIVE DIRECTION

You have a dedicated expert who understands and executes your branding quickly and proffessionaly.

Abstract icons to represent Strategic and Holistic Approach

004

STRATEGIC & HOLISTIC APPROACH

Your brand stands out, radiates premium quality and attracts the right audience.

005

SHARED EXCITEMENT ABOUT YOUR VISION

You have a creative strategy that perfectly reflects your identity.

001

DEEP UNDERSTANDING

Someone that just gets you. Your branding vision to the point, no endless explanations needed.

002

EXCELLENCE

You have a creative strategy that perfectly reflects your identity.

003

CREATIVE DIRECTION

You have a dedicated expert who understands and executes your branding quickly and proffessionaly.

004

STRATEGIC & HOLISTIC APPROACH

Your brand stands out, radiates premium quality and attracts the right audience.

005

SHARED EXCITEMENT ABOUT YOUR VISION

You have a dedicated expert who understands and executes your branding quickly and proffessionaly.

001

DEEP UNDERSTANDING

Someone that just gets you. Your branding vision to the point, no endless explanations needed.

002

EXCELLENCE

You have a creative strategy that perfectly reflects your identity.

003

CREATIVE DIRECTION

You have a dedicated expert who understands and executes your branding quickly and proffessionaly.

004

STRATEGIC & HOLISTIC APPROACH

Your brand stands out, radiates premium quality and attracts the right audience.

005

SHARED EXCITEMENT ABOUT YOUR VISION

You have a creative strategy that perfectly reflects your identity.

Meet the Founder.

"I work with people who see beyond the ordinary—who want their brand to be as bold as their ambitions."

Lilly Diana Koch

Instagram

TikTok

OUR METHOD IN 03 SIMPLE steps

• Branding doesn’t have to be complicated. Our proven three-step method makes it effortless, effective, and unforgettable.

001

Define

We align your brand values and identity to create a solid foundation.

002

Envision

Through mood boards and vision alignment, we shape the creative direction

003

Create

We deliver tailored solutions – from presentations to websites, art direction, and ongoing monthly support, with seamless correction loops.

• Branding doesn’t have to be complicated. Our proven three-step method makes it effortless, effective, and unforgettable.

001

Define

We align your brand values and identity to create a solid foundation.

002

Envision

Through mood boards and vision alignment, we shape the creative direction

003

Create

We deliver tailored solutions – from presentations to websites, art direction, and ongoing monthly support, with seamless correction loops.

WHY WE CAN help you

• Real results, real impact. Our branding turns vision into growth—here’s the proof.

€

1

M

+

In client-generated projects through strategic branding that drives real business impact.

8

+

Years of experience in helping premium brands sharpen their vision and dominate their industry.

350

+

Branding projects executed with a holistic approach—ensuring consistency across strategy, design, and communication.

80

%

80% of our clients see an increase in brand recognition, customer engagement, and higher-value opportunities.

Expertise

+

Multi-industry expertise—from corporate giants to disruptive startups, our insights help brands of all sizes stand out.

Mindset

+

An artist’s mindset + a strategist’s precision. We combine creativity with business intelligence to build brands that are both inspiring and effective.

Get in Touch.

WHAT OUR clients SAY

• Great branding isn’t just about looks—it’s about results. Here’s what our clients have to say about working with us.

Refreshing, straightforward, impactful, direct, creative — from the start, working with MAQINA360® felt like a whole new approach. The integration of art especially inspired me to approach a naturally marketing-driven topic together with the agency.

Mark Korzilius

Vapiano

Thanks to their support, we have not only created a coherent, recognizable brand presence across LinkedIn, Instagram and our newsletter, but also established efficient processes that make regular posting and content creation much easier.

Anne Hegemann,

CEO @FREIBADEN Transformation Consulting GmbH

Words have an impact — especially when combined with beauty. Lilly impresses because she knows exactly how to artistically craft messages to make them resonate where they need to. She consistently exceeds expectations and surprises with a wonderful mix of clarity, originality, and expertise.

René Borbonus

Speaker & Rhetoric Trainer

Lilly played a crucial role in launching our marketing and communication initiatives in the German market. Her efficiency and insightful recommendations were invaluable as she expertly tackled market analysis, strategic planning, and daily operational tasks.

Angelina Gours

Partner Marketing Manager @LumApps

Refreshing, straightforward, impactful, direct, creative — from the start, working with MAQINA360® felt like a whole new approach. The integration of art especially inspired me to approach a naturally marketing-driven topic together with the agency.

Mark Korzilius

Vapiano

Words have an impact — especially when combined with beauty. Lilly impresses because she knows exactly how to artistically craft messages to make them resonate where they need to. She consistently exceeds expectations and surprises with a wonderful mix of clarity, originality, and expertise.

René Borbonus

Speaker & Rhetoric Trainer

Thanks to their support, we have not only created a coherent, recognizable brand presence across LinkedIn, Instagram and our newsletter, but also established efficient processes that make regular posting and content creation much easier.

Anne Hegemann,

CEO @FREIBADEN Transformation Consulting GmbH

Lilly played a crucial role in launching our marketing and communication initiatives in the German market. Her efficiency and insightful recommendations were invaluable as she expertly tackled market analysis, strategic planning, and daily operational tasks.

Angelina Gours

Partner Marketing Manager @LumApps

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Dear Lilly, working with you is pure joy! You are brimming with creativity and ideas, I immediately felt understood, the implementation of our exchange of ideas was fantastically successful. In your work you combine creativity and beauty with professionalism and competence. I’m really excited about my new branding. Your illustrations are wonderful!

Dr. Britta Papay

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One of the biggest challenges in branding Little Leos was to develop a style that resolves the conflict of goals between bold & trendy on the one hand and timeless & not too Americanized on the other. In addition, the brand’s visual identity should clearly communicate our core products – Focaccia & Coffee.
‍
The development process clearly showed how complex such a balancing act can be. But the final result proves that it is not unsolvable. Although the branding is ultimately no longer explicitly “bold”, it still captures the modern spirit of the times at its core. The color scheme is particularly striking, perfectly representing our products and appearing very strong and present in external communication.
‍
Selecting the two CI colors was also a challenge. However, by consciously choosing only two very clear and powerful colors, we managed to create a visual identity that conveys clarity and recognizability.

Konstantin Protsch

CEO @Little Leos

We were recommended Lilly and our expectations were more than exceeded. Together with her, we conducted a branding workshop with our team. Each session was excellently prepared and the examples were specifically tailored to our industry. We appreciate their professionalism and look forward to continuing to work with Lilly on branding and brand building in the future.

Ricarda Schunk

Marketing & Events @Neomatic AG

In working with MAQINA360®, we found the perfect blend of creativity, design expertise, and reliability. Every project delivered top-quality results. With their unique perspective on art and storytelling, they continually set new standards and achieve outstanding results.

Manuel Zimmermann

Head of Corporate Communications @badenova

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Any questions?

Didn’t find any answers?

• No worries—we’re here to help. Ifyou have any other questions or need more details, feel free to reach out through our contact form

Ask us anything

Can you help with smaller projects, like a presentation or flyer design?

Yes, we also do graphic design for smaller projects.

Is it possible to work with you on a monthly retainer basis?

Absolutely, we offer creative direction, graphic design support, personal branding copywriting or strategic consulting on a monthly basis.

What exactly is included in your branding or rebranding process?

We analyze your vision and values, align on a summary of that, start our design progress (usually all of our ideas hit the spot, it is hard to choose), and from there, we finalize the branding design. From there we deliver everything you need, from website, to wire framing, to printables and stationary, to social media templates or fair trade equipment.

Can we schedule an in-person meeting to discuss our project?

We value personal exchange a lot. If we work on a long-term basis, it is likely that we would schedule an in-person meeting, no matter where you are located. You can always visit us in our office in Madrid.

Do you offer workshops to align our team on branding strategy?

Yes, we help your team to be better aligned with your brand. After that, they will get a clear roadmap on how to work independently.

How long does a typical branding or rebranding project take?

We are fast. Until the final branding is done, usually we need 3 weeks, but depending on your availability to discuss and align with what we create. An additional website usually takes another 4 weeks until its launch.

What do you need from us to start the branding process?

Openness to answer our questions, evaluations of what you like and what you don’t and your feedback here and there.

Do you work with startups and smaller businesses?

Yes, we love to help startups to scale their visions. The main criteria is that you think big and are willing to scale up.

Can you create social media templates or manage our accounts?

Yes, we love to equip you with all designs you and your team needs.

Do you offer creative direction for ongoing campaigns?

Yes, whether you don’t see the numbers you wish or you are aiming for a strategic branding improvement - we love to help you on a regular basis. In our experience, long-term business relationships deliver the best results.

Ask us anything

Get in Touch