Maqina360

ANDALA

Premium Supplement Branding

From generic supplement range to microbiome expert brand with strong positioning and elevated aesthetics.

The Challenge

Andala powered by Pascual wanted to move beyond a standard wellness image and stand out as a cutting-edge expert brand in the supplement space. The goal: repositioning from a generic, wide-range supplement provider to a premium brand focused on gut health, education, and modern science. Their brand lacked coherence, emotional storytelling, and premium visual execution.

Services Delivered

Brand Strategy

Brand Design

Brand Voice

Packaging & Print Design

Illustrations

Video content

Our Approach

We crafted a complete rebranding — from strategy to design — building a new identity that reflects the brand’s expertise, values, and ambition. The work included:

Brand strategy & positioning

Full visual identity redesign

Web UX/UI structure

Brand voice definition and copywriting

Editorial illustrations and social templates

Print & presentation assets

Packaging & product design

The Result

Andala now speaks the language of modern wellness culture with clarity, credibility and distinctiveness. The new brand conveys trust and scientific expertise while remaining emotionally engaging and visually elevated — laying the foundation to scale both online and in retail.