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Premium Supplement Branding

01

The Challenge

andala, a venture by Grupo Pascual in Spain, started as a broad supplement brand with no clear differentiation and low revenue. The goal was to reposition from a generic wellness range to a premium brand built around gut health, the microbiote and community. The brand lacked coherence, emotional storytelling and premium visual execution.

revenue increase
30xrevenue increase
system, full range
1system, full range
retail, digital & social
360°retail, digital & social

The case

andala brand application 1
andala brand application 2
andala brand application 3
andala brand application 4
andala brand application 5

What we delivered

  • Brand strategy
  • Brand design
  • Brand communication
  • Packaging
  • Web UX/UI
  • Copywriting
  • Social media
  • Photography
  • Videography

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