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Dr. Britta Papay
Building a brand that heals
Where expertise becomes a personal brand The Challenge
The Challenge
Dr. Britta Papay wanted a personal brand that reflects her core values, presents her authentically as a therapist specializing in narcissism, and conveys professionalism and aesthetic sophistication. The challenge was to translate her expertise and empathy into a clear, modern brand identity that resonates both online and offline.
Services Delivered
Brand Strategy
Brand Design
Brand Voice
Logo Design
Web Design
Book Cover Design
Personal Branding
Our Approach
Through in-depth conversations, we identified Dr. Papay’s key values: Growth, Change, Self-Discovery, Courage, and Empathy. Building on these, we developed a tagline: “Echte Beziehungen, wahres Selbst“/ Authentic Connections, True Self”.
These values informed a visual language and tone of voice that conveys her personality, professionalism, and warmth. From color palettes and typography to layouts for the website, social media, and her book cover, we created a cohesive and recognizable personal brand.
Brand strategy
Brand Design
Brand Voice
Logo Design
Web Design
Book Cover Design
Personal Branding
The Result
The new personal brand is modern, elegant, and emotionally engaging. It appears consistently across all touchpoints: website, social media, and her book cover, which embodies her message. The clear brand identity also helped Dr. Papay grow her Instagram presence, allowing her videos to reach and support more clients effectively.
Core Impact
Brand Strategy
Brand Design
Brand Voice
Personal Branding
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