.svg)
Mittelstandswerk
Consulting Made Human
The Challenge
MittelstandsWerk faced the challenge of unifying five distinct business units under a single, cohesive brand. The goal was to create a modern, functional identity that highlights each area individually while maintaining a clear and recognizable overall brand. The branding needed to reflect their unique consulting approach and stand out in a competitive market.
Services Delivered
Brand Strategy
Brand Design
Brand Voice
Photography Direction
Logo Design
UX/UI Design
PowerPoint Design
Our Approach
Through workshop-style sessions, we identified MittelstandsWerk’s core values and explored how to connect the individual business units into a coherent brand architecture. Our strategy focused on placing people at the center of the design, reflecting their personalized consulting approach. The resulting identity is bold, modern, and functional, with visual cues that allow each service area to stand out while remaining part of a unified brand system.
Brand Strategy
Brand Design
Brand Voice
Photography Direction
Logo Design
UX/UI Design
PowerPoint Design
The Result
The rebrand delivers a comprehensive identity that works across all touchpoints - from logo and website to presentations and print materials - while clearly differentiating the individual service areas. The communication emphasizes humanity, approachability, and friendliness, creating a strong and recognizable presence that supports MittelstandsWerk’s unique consulting philosophy.
Core Impact
Values-driven rebranding with a modern, bold approach
Unified slogan connecting all business units
Complete brand toolkit ready for implementation
Distinctive visual and verbal identity reflecting the company’s human-centered consulting
Subscribe to our Newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
