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Consulting Made Human

01

The Challenge

Mittelstandswerk needed to unify five distinct consulting units under one brand. The identity had to feel modern and bold while letting each service area stand on its own. In a market full of interchangeable consultancies, the brand needed to reflect what makes them different: they put people first.

units, one brand
5units, one brand
scalable visual system
1scalable visual system
by design
Humanby design

The case

Mittelstandswerk brand application 1
Mittelstandswerk brand application 2
Mittelstandswerk brand application 3
Mittelstandswerk brand application 4
Mittelstandswerk brand application 5
Mittelstandswerk brand application 6
Mittelstandswerk brand application 7

What we delivered

  • Brand strategy
  • Brand design
  • Brand voice
  • Logo design
  • UX/UI
  • Photography direction
  • Presentation design

Next case

Dr. Britta Papay