The brand should portray the happiness of the people in Madagascar and also communicate a maximum of transparency. Help Mada was awarded with the German Brand Award in 2022 ("Gold" for Non-Governmental Organizations & Public Affairs and "Special Mention" for Newcomer Brand of the Year) ensuring it is resonating with the audience and remains aligned with the organization’s values and goals. A user-friendly, visually appealing, and optimized website engages and educates visitors about the organization’s work.

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We were able to craft compelling visual stories through their impactful images and videos. The visuals were shared on social media platforms like YouTube, effectively communicating the organization’s mission and encouraging support. For fundraising events or presentations we created visually compelling materials that effectively convey their mission, achievements, and future plans. This includes PowerPoint presentations and other collateral. Flyers and print materials for on-the-ground awareness campaigns helped to promote Help Mada’s initiatives within local communities and garner support.

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We continuously adapt Help Mada’s creative strategy to effectively communicate new initiatives, ensuring flexibility and innovation in response to evolving needs. By leveraging MAQINA360®’s comprehensive approach to branding and creative storytelling, Help Mada elevates its visibility, engages a broader audience, and continues to inspire support for its crucial initiatives in building schools and medical centers in Madagascar.

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